Why did you decide to wear a face mask as an author?

@cassiadove

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SoundTikTok sound · because its iconic and i love to do iconic shit

Why it worked

The creator uses a provocative hook and a mysterious, aesthetic persona to engage her niche audience, building intrigue around her identity as an author.

Summary

The creator explains her choice to wear a face mask as an author, citing her desire to keep her identity hidden and her love for an iconic aesthetic. The video serves as a personal update for her audience rather than a product promotion.

Structure

1Creator poses the question about her mask
2Creator answers that it is iconic
3Creator reaffirms her love for iconic behavior

On-screen text

Why did you decide to wear a face mask as an author?

Transcript

Why did you decide to wear a face mask as an author? Cause it's iconic. And I love to do iconic shit.

Original caption

Ive had soo many questions about why I wear a mask recently so I think I need to film a sit down video explaining as there are several reasons! Most obviously, because I want to keep my identity hidden🫶🏻🎀📖 #maskedauthor #authortok #BookTok #writertok #masktok