WANT A FREE GUITAR?

@lindoguitars

330.3K followers · usually 4.0K views a post

Views

256.2K

Likes

14.2K

Comments

2.2K

Shares

2.1K

SoundTikTok sound · Self Aware

Promoted product

Lindo Guitars

Here at Lindo Guitars in Bristol we design a unique range of electro, acoustic, electric and bass guitars. Setup in the UK, shipped Worldwide.

2 videos

Why it worked

The video uses a high-value incentive (a free guitar) as a hook to drive engagement metrics like follows, likes, and comments, which are required for entry.

Summary

A video shows a person opening a guitar case to reveal a Lindo guitar, promoting a giveaway for the instrument. The caption provides instructions on how to enter the competition.

Structure

1Text hook appears over a closed guitar case
2Hands open the case to reveal the guitar
3Camera pans over the guitar details
4Text directs viewers to the description for entry details

Product placement

(a) Lindo Guitars: The guitar is shown being unboxed and displayed in its case; it is the subject of the giveaway. Removing it would change the entire purpose of the video.

Original caption

HOW TO ENTER: ✅FOLLOW ✅LIKE ✅COMMENT 🍀SHARE ⏰ This competition ends on October 31st! 🛜 Our full T&C plus all our previous winners are available on our website! #acoustic #guitartok #guitar #acousticguitar