Promoted product
Houston Astros postseason tickets
Why it worked
The video leverages local pride and the high-energy atmosphere of a live sporting event to create urgency for postseason tickets.
Summary
A montage of Houston Astros fans and game footage at Minute Maid Park promotes the sale of postseason tickets. The video uses the excitement of the upcoming playoffs to drive viewers to the link in the creator's bio.
Structure
- 1Game footage at Minute Maid Park
- 2Crowd cheering and fireworks
- 3Call to action for tickets
Product placement
Houston Astros (a) ACTS — the team is the subject of the ticket sale, and the video shows the stadium and fans to drive ticket purchases. Removing this would change the entire purpose of the video.
On-screen text
houston
october baseball
is calling