So how much does your cosplay cost?

@evetechza

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SoundTikTok sound · original sound - evetechza

Promoted product

Evetechevetech.co.za

Why it worked

The video uses a relatable, high-energy 'street interview' format that naturally integrates a product comparison, making the promotional element feel like a value-add rather than an interruption.

Summary

A creator from Evetech interviews cosplayers at a convention to guess the cost of their costumes. The video concludes by comparing the high costs of the cosplays to the price of a pre-built gaming PC sold by Evetech.

Structure

1Interviewer asks cosplayers to guess costume costs
2Cosplayers reveal prices ranging from R2,000 to R20,000
3Interviewer compares cosplay costs to a pre-built PC
4Final interview reveals a cheaper costume purchase

Product placement

(a) Evetech acts: the creator uses the Evetech brand to host the segment, and the video concludes by demonstrating a pre-built PC available on the Evetech website as a price comparison for the cosplays. Removing this would remove the promotional context and the specific product offer. (b) Temu appears: mentioned by a cosplayer as where they bought their costume. Removing this would not change the video's promotional focus on Evetech.

Original caption

How much does your cosplay cost with Evetech👾👾 #comicconafrica #evetech #cosplay

More from @evetechza

On-screen text

SO HOW MUCH DOES YOUR COSPLAY COST BETWEEN TWO AND A HALF TO R4,000 DO YOU THINK THE NEXT PERSON WILL AGREE WITH YOU MOST LIKELY SO SO HOW MUCH DO YOU THINK THIS IS WORTH R2000 YOH CLOSE REALLY CLOSE SO HOW MUCH ARE YOURS ABOUT FOUR TOGETHER TWO AND A HALF EACH DO YOU THINK THE NEXT PERSON WILL AGREE WITH YOU PROBABLY SO HOW MUCH DO YOU THINK THESE TWO COSPLAYS ARE WORTH R4,000 THAT'S ACTUALLY SUPER CLOSE DUDE WHAT ABOUT YOURS MAN MINE IS R10,000 SORRY R10,000 WHOO DO YOU THINK THE NEXT PERSON WOULD BE ABLE TO GUESS THAT PRICE THEY MIGHT SO CAN YOU GUESS HOW MUCH IS THIS WORTH I WOULD SAY GOSH R5,000 AM I RIGHT UP THERE YEAH I'M LIKE I'M BRINGING IT LOWER CAUSE OKAY R7,000 ALMOST THERE EIGHT THOUSAND YEAH R10,000 NO WAYS YOU LIE HOW MUCH IS THIS WORTH PROBABLY AROUND R20,000 HUH WHAT DO YOU THINK THE NEXT PERSON WILL GUESS IT PROBABLY NOT SO FOR REFERENCE YOU COULD BUY THIS PRE BUILD FOR THAT MUCH AMD RYZEN 7 5700 ASUS TUF GAMING B560-PLUS WIFI GEFORCE RTX 4060 8GB R20 999 HOW MUCH DO YOU THINK THIS COSPLAY IS OH YOU KNOW I'D SAY MAYBE OH IT LOOKS LIKE THEY MIGHT HAVE MADE A LOT OF IT AT LEAST LIKE TWO THREE GRAND ON IT MAN EIGHT EIGHT EIGHT WE'RE LOOKING AT TWENTY R20K TWENTY K FOR A COSPLAY YEP YO THEY ARE DEDICATED HOW MUCH DID YOUR COSPLAY COST NO NO NO I'M NOT THAT DEDICATED BRO I BOUGHT MY KAK OF TEMU IT'S JUST UNDER 5 K HOW MUCH DO YOU THINK THIS COSPLAY WOULD COST R500 IT'S AROUND R2000 THE OTHER ONE WAS 10K

Transcript

So how much does your cosplay cost? Between two and a half to R4,000. Do you think the next person will agree with you? Most likely so. So how much do you think this is worth? R2000. Yoh close. Really close. So how much are yours? About four together. Two and a half each. Do you think the next person will agree with you? Probably. So how much do you think these two cosplays are worth? R4,000. That's actually super close dude. What about yours man? Mine is R10,000. Sorry R10,000. Whoo. Do you think the next person would be able to guess that price? They might. So can you guess how much is this worth? I would say gosh R5,000. Am I right? Up there. Yeah. I'm like I'm bringing it lower cause okay R7,000. Almost there. Eight thousand. Yeah. R10,000. No ways. You lie. How much is this worth? Probably around R20,000. Huh. What do you think the next person will guess it? Probably not. So for reference, you could buy this pre build for that much. How much do you think this cosplay is? Oh you know. I'd say maybe oh it looks like they might have made a lot of it. At least like two three grand on it man. Eight eight eight. We're looking at twenty R20k. Twenty K for a cosplay. Yep. Yo they are dedicated. How much did your cosplay cost? No no no I'm not that dedicated bro. I bought my kak of Temu. It's just under 5 K. How much do you think this cosplay would cost? R500. It's around R2000. The other one was 10k.