Why it worked
The video uses a common beauty trope (straight vs. curly hair) and a relatable on-screen text to create a visually appealing and engaging transformation that resonates with viewers.
Summary
The video shows a woman with straight hair, then transitions to her with curly hair. The on-screen text "you look better with straight hair" is displayed throughout the clip.
Structure
- 1Woman with straight hair
- 2Transition to curly hair
- 3Woman with curly hair
On-screen text
"you look better with straight hair"