It's hard to breathe

The video likely worked due to its bizarre and unexpected imagery, creating a strong sense of curiosity and shareability. The unexpected combination of a pigeon with human features and the 'shushing' gesture makes it memorable and encourages viewers to share it with others.

A surreal video features a pigeon-like creature with human feet and hands, seemingly struggling to breathe and then shushing the viewer. The video concludes with an end card promoting the Cantina app for content creation.

Cantina (app): Acts - it is the platform used to create and share the video, and is promoted via an end card with download links and a bio link. Removing it would change what happens in the video.