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The more I learn, the more I dislike this trend 🤣 especially in America where plastic isnt easily recycled. While it’s totally fine to launch a novelty product it’s a disservice to label it as something groundbreaking or ‘innovative.’ Or act like it’s solving a real problem in beauty. This isn’t freshly sliced (would you say a block of cheese sitting in your fridge for a few months is freshly sliced vs your deli just slicing it for you), and none of the brands that launched are giving me confidence that they did a ton of research to ensure this is clinically effective. Talk about this and more on @dieux Substack ‘In Full Transparency.’ #skincare #eyemask