Why it worked
The post leveraged the popularity of well-known Brazilian influencers to draw attention to a current and controversial topic: the regulation of betting platforms. By presenting a unified front from these personalities, the content likely resonated with their followers and sparked discussion.
Summary
This post features three Brazilian influencers, Mari Menezes, Jojo Todynho, and Jon Vlogs, sharing a manifesto in defense of betting platforms. The manifesto argues that the regulation of betting in Brazil, as established by Law No. 14.790/2023, is a positive step that has led to investment and compliance within the country.
Structure
- 1Introduction of the news and influencers involved
- 2Mari Menezes' manifesto supporting betting regulation
- 3Jojo Todynho's manifesto supporting betting regulation
- 4Jon Vlogs' manifesto supporting betting regulation
- 5Concluding message about prohibition not being protection
On-screen text
NÓS APOSTAMOS NO BRASIL
O Brasil decidiu regular as apostas.
E nós apostamos nas regras do Brasil.
Com a Lei nº 14.790/2023, empresas
se instalaram no País, pagaram outorgas,
investiram em tecnologia e compliance,
contrataram profissionais e passaram
a recolher tributos sob fiscalização
do Estado. Não apostaram no improviso.
Apostaram nas regras do Brasil.
MANIFESTO DAS OPERADORAS LICENCIADAS
Proibir
não é
proteger.
Manifesto das operadoras licenciadas de
apostas no Brasil.
DESLIZE PARA LER >
#ProibirNaoEProteger
Proibido para menores de 18 anos. Jogue com responsabilidade.
ANJL E IBJR