Why it worked
The video uses a popular 'get ready with me' format that naturally integrates multiple product demonstrations, making the promotional content feel like a helpful personal recommendation.
Summary
The creator performs a get-ready-with-me routine featuring various skincare, makeup, and hair products. She specifically highlights two Anua serums and provides a discount code for the YesStyle app.
Structure
- 1Skincare application with Anua serums
- 2Makeup application with L'Oreal, Milani, and Sephora products
- 3Hair styling with Framesi primer
- 4Final look reveal
Product placement
(a) Anua Green Serum (acts: applied to face, shown as part of skincare routine); Anua Pink Serum (acts: applied to face, shown as part of skincare routine); L'Oreal Age Perfect Blurring Face Primer (acts: shown as part of makeup routine); L'Oreal Age Perfect Radiant Serum Foundation (acts: shown as part of makeup routine); Milani palette (acts: shown as part of makeup routine); Milani powder (acts: shown as part of makeup routine); Sephora palette (acts: shown as part of makeup routine); Lash Paradise mascara (acts: shown as part of makeup routine); Framesi Color Lover Primer 11 Intense (acts: applied to hair). Removing these would change the video content. (b) YesStyle App (appears: mentioned in caption as the place to purchase).