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The video likely worked due to its unique and whimsical visual, featuring a handmade item in an unexpected and slightly humorous scenario. The close-up, tactile nature of the video and the satisfying action of lighting the match would have appealed to viewers' curiosity and appreciation for crafts.

The video shows a close-up of a handmade clay figurine shaped like a yellow snake wearing a cowboy hat. A hand is shown lighting a match and then using it to light the tip of another match held by the snake figurine, which is also holding a bundle of matches in its tail.