What’s going on here?? #vawulence

The video likely worked due to the shock value and unexpected nature of the food being prepared and consumed, combined with the creator's strong, relatable reactions of disgust and confusion. The use of a split screen effectively highlights the contrast between the preparation and the reaction, creating a compelling and shareable piece of content.

The video shows a split screen. On one side, a person is making a colorful crepe with what appears to be insects and sprinkles. On the other side, a man is reacting to the food, expressing disgust and confusion. He questions what is happening and what the food looks like, ultimately finding it unappetizing.