HERE'S THE THING

@j_cappola_fitcoach

561.6K followers · usually 2.1K views a post

Views

84.1K

Likes

5.9K

Comments

1.0K

SoundTikTok sound · Clair de lune/Debussy

Why it worked

The video likely resonated with viewers by addressing a common, yet often unspoken, struggle with food cravings and emotional eating. The direct and assertive tone, combined with relatable personal anecdotes, created a sense of authenticity and shared experience.

Summary

The speaker argues that "food noise" is a real phenomenon, not just a marketing tactic. They explain that it can manifest as cravings for unhealthy, processed foods or as an overwhelming urge to consume anything when feeling deprived. The speaker contrasts this with mindful eating, where one consumes nutrients they need and looks forward to meals.

Structure

1Introduction to "food noise"
2Explanation of why it's not real
3Two reasons for "food noise"
4The cost of "food noise"
5Personal experience with "food noise"
6Strategies for managing "food noise"

On-screen text

HERE'S THE THING THAT NOBODY WANTS FOOD NOISE, SAY IT. SO WHATEVER, FOLLOWERS. I DON'T GIVE A SHIT. IT'S NOT FUCKING REAL. FOOD NOISE IS NOT REAL. COME AT ME IN THE COMMENTS, OUT, GUYS. FOOD IS AN INANIMATE OBJECT. IT IS. IT MAKES NO NOISE. THERE ARE NO SOUNDS COMING FROM FOOD. NEXT YOU'RE GONNA THERE'S NOT BUTTERFLIES IN MY STOMACH OR THAT THERE'S MY BRAIN. IF YOU HAVE FOOD NOISE, IT TWO THINGS. NUMBER ONE, YOU HAVE STOCKED YOUR PANTRY AND SHELVES WITH REALLY POOR CHOICES WEAKNESS FOR YOU. THE FUCK OUT FOOD IS NOT FREE. AND ACTUALLY, THE FOODS THAT ARE CAUSING FOOD NOISE ARE THE MOST EXPENSIVE. BAGS OF CHIPS, PROCESSED THINGS, CEREALS, STUFF LIKE THAT. STOP BUYING IT. STOP BUYING IT QUIT IT GETS. NUMBER TWO, IF YOU REALLY ARE SEEING FOOD NOISE, PPEER REVIEWED STUDY THAT SAYS IT'S FAKE, IT'S JUST LIKE THIS MARKETING TIP AND THING THAT OTHER COACHES HAVE TAKEN ON AS A WAY TO MAKE YOU RELATE TO THE PROGRAM. SELL YOU CAN FIX AN ISSUE THAT'S NOT WITH. OKAY, RESPECTFULLY, SHUT UP. FIRST OFF, NO TRYING TO FIX FOOD NOISE. OUT OF THEIR SCOPE OF PRACTICE. IT IS A VERY REAL THING. I HAVEN'T BINGED FIVE YEARS, I STILL VERY MUCH HAVE FOOD NOISE. AND IT COULD BE ANYTHING. FRUIT, VEGETABLES, DIET SODA. MY THE LOUDEST WANNA TURN OFF MY BRAIN AND CONSUME ANYTHING AT NIGHT. WHEN I USED TO BINGE, DEPRIVED MYSELF, AN OBLIGATION. IF I COULDN'T FEEL COMPLETE. AND IF SOMETHING OR SOMEONE WAS PREVENTING ME FROM BINGING, THEN THE FOOD WOULD BECOME INSUFFERABLE. NOW IF I'M DONE EATING AND THE KITCHEN FOR SOMETHING EVERYTHING IS CALLING ME. JUST ANYTHING THAT I COULD CONSUME OR DRINK. ALRIGHT, YOU'RE BACK IN THE KITCHEN, WELL GRAB A HANDFUL OF THIS, HAVE SOME OF OF THAT. COLLECT MENUS, NOW DOORDASH MENUS LIKE KINDL AND ME HAVING ULTRA PROCESSED STUFF IN THE HOUSE HAS NOTHING TO FOOD NOISE. THAT I COMBAT MY FOOD NOISE MYSELF THE NUTRIENTS I NEED WHAT I WANT. I'M NEVER DEPRIVED AND I LOOK FORWARD TO MY MEALS. TO PICK ON COOKING OR WAITING, BECAUSE I'M LOOKING FORWARD TO A DELICIOUS MEAL THAT TO ORDER DOORDASH OUT OF IMPULSE, HAVE INGREDIENTS HERE. LIKE I SAID, WAS THE LOUDEST WHEN I WANTED BRAIN OFF. SO WHEN I WANNA EAT, I TURN IT BACK ON SO I PURPOSE AND MINDFULNESS JUST BECAUSE YOU DON'T EXPERIENCE SOMETHIN NOT TRUE.

Original caption

Let’s talk food noise

More from @j_cappola_fitcoach

More breakout videos from this creator.

Transcript

Here's the thing that nobody wants food noise, say it. So whatever, followers. I don't give a shit. It's not fucking real. Food noise is not real. Come at me in the comments, out, guys. Food is an inanimate object. It is. It makes no noise. There are no sounds coming from food. Next, you're gonna tell me that there's not butterflies in my stomach or that there's my brain. If you have food noise, it means two things. Number one, you have stocked your pantry and shelves with really poor choices, weakness for you. Get that shit the fuck out. Food is not free. And actually, the foods that are causing food noise are the most expensive. Bags of chips, processed things, cereals, stuff like that. Stop buying it. Stop buying it. Quiet it gets. Number two, if you really are seeing food noise, peer-reviewed study that says it's fake, it's just like this marketing tip and thing that other coaches have taken on as a way to make you relate to the program, sell you can fix an issue that's not with. Okay, respectfully, shut up. First off, no trying to fix food noise out of their scope of practice. It is a very real thing. I haven't binged five years, I still very much have food noise. And it could be anything. Fruit, vegetables, diet soda. My the loudest wanna turn off my brain and consume anything at night. When I used to binge, deprived myself, an obligation. If I couldn't feel complete. And if something or someone was preventing me from binging, then the food would become insufferable. Now, if I'm done eating and the kitchen for something, everything is calling me. Just anything that I could consume or drink. Alright, you're back in the kitchen, well, grab a handful of this, have some of of that. Collect menus, now DoorDash menus like Kindle. And me having ultra processed stuff in the house has nothing to food noise. That I combat my food noise, myself the nutrients I need, what I want. I'm never deprived. And I look forward to my meals. To pick on cooking or waiting, because I'm looking forward to a delicious meal that to order DoorDash out of impulse, have ingredients here. Like I said, was the loudest when I wanted brain off. So when I wanna eat, I turn it back on so I purpose and mindfulness. Just because you don't experience somethin, not true.