@j_cappola_fitcoach — 214x breakout

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We finished the Chicago Marathon 12 minutes after they shut the finish line down, so my mom laid her belt down so we had something to cross

@j_cappola_fitcoach

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Why it worked

The video leverages a highly emotional, authentic human interest story that resonates with viewers by celebrating perseverance and the supportive community surrounding marathon runners.

Summary

A fitness coach records a video congratulating his client on finishing the Chicago Marathon after the official finish line had already been closed. The video features footage of the runner crossing a makeshift finish line created by her mother and the coach's emotional reaction to her achievement.

Structure

1Footage of a runner crossing a makeshift finish line
2Volunteers awarding the runner a medal
3Emotional reaction from the fitness coach
4Coach delivers an encouraging message about perseverance

On-screen text

We finished the Chicago Marathon 12 minutes after they shut the finish line down, so my mom laid her belt down so we had something to cross Husband making sure it's *just right* Thank you so much to the amazing volunteers who stayed to make sure every runner had a medal No matter how long it takes, a finish is a finish

Transcript

We finished the Chicago Marathon 12 minutes after they shut the finish line down, so my mom laid her belt down so we had something to cross. Husband making sure it's just right. Thank you so much to the amazing volunteers who stayed to make sure every runner had a medal. No matter how long it takes, a finish is a finish. You just made my entire year. I cannot tell you the immense joy that I saw you crossing that finish line that your mother made you. You just finished a marathon. You did that, not anyone else. You showed up, you put on your sneakers, you started that race and you finished it. I am so beyond proud of you. I wanna let you know the strength that you possess. I wanna let you know how many people you inspired. I wanna let you know that you are an amazing, amazing person and you just proved to yourself that you could do anything. Keep up this mentality, keep up this drive and you are going to conquer the world. Thank you, I really needed this today. I'm so proud of you.

Original caption

#onthisday