@aashleeys — 162x breakout

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the Bay Area's most magical fall experience is here 🎃🍂✨

@aashleeys

25.3K followers · usually 4.2K views a post

Views

609.7K

Likes

17.4K

Comments

2.5K

Promoted product

TikTok Go

Why it worked

The video combines high-quality, aesthetic seasonal content with a clear, actionable financial incentive, making the promotion feel like a helpful tip for the viewer.

Summary

The creator showcases the Nightfall event at the Filoli Estate in Woodside, California, highlighting the pumpkin displays, jack-o-lanterns, and other attractions. The video promotes purchasing tickets through the TikTok Go app to secure a discounted price compared to the gate admission.

Structure

1Introduction to the fall experience at Filoli Estate
2Showcase of pumpkin displays and festive decor
3Highlighting the evening atmosphere and light installations
4Mention of the ticket price discount via TikTok Go

Product placement

TikTok Go: (a) ACTS — the creator explicitly states that the platform has the tickets for a lower price ($45) compared to the gate price ($65), and the caption directs users to use it for this purchase. Removing this would change the video from a promotional deal alert to a generic travel vlog. Filoli Estate: (a) ACTS — it is the subject of the experience being showcased and the location of the event.

Call to action

Details in the caption

On-screen text

the Bay Area's most magical fall experience is here 🎃🍂✨ Nightfall at Filoli Estate Details in the caption

Original caption

Nightfall at Filoli is back and TikTok Go has it for under $45. 🎃🌲✨ Bay Area's most magical fall experience just started. 📍 Filoli Estate — Woodside, California 🌲 gate price is up to $65 — TikTok Go has it for $45 right now. 💸👀 here is what you get 👇 🎃 thousands of pumpkins across the entire estate 🪔 1,000+ glowing jack-o-lanterns along the trail 👻 200+ spooky scarecrows 🕯️ 1,000+ candles flickering throughout the estate 🚂 1,000 feet of miniature railway with 8 looping trains — new this year 🧙 giant 20-foot witches cauldron 🌲 glowing redwood trails to a hidden Witches Village 🎭 character actors throughout the entire experience 🍔 seasonal food and drinks runs September 26 through November 1. 👀 dates are going fast. 😭 ~~$65~~ → $45 through TikTok Go 💸 How to book: 1️⃣ Tap the green location tag above my username 2️⃣ Hit "View All" 3️⃣ Choose TikTok Go 4️⃣ Select Nightfall at Filoli 5️⃣ Choose your date — price varies 6️⃣ Checkout before dates sell out ⚠️ ⚠️ do not wait on this — dates are filling up. ⚠️ 📍 Filoli Estate. Woodside. Nightfall. $45 through TikTok Go. September 26 - November 1. Tap the green tag. 🎃🌲💸 #tiktokgostarcreator #Filoli #NightfallAtFiloli #FiloliEstate #Woodside