BOO it yourself!

@fivebelow

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SoundTikTok sound · original sound - fivebelow

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

55 videos19 creators

Why it worked

The video leverages seasonal urgency and high-volume, low-cost product variety, which is highly effective for driving foot traffic to a discount retailer.

Summary

The video showcases a variety of Halloween-themed craft kits available at Five Below. It highlights different DIY projects including crochet kits, diamond painting, and building sets.

Structure

1Introduction to Halloween crafts at Five Below
2Showcase of paint-your-own kits
3Display of various crochet kits
4Presentation of diamond art projects

Original caption

Halloween crafting season is officially here! Which one would you try first? 📸 @kaitlynslife #FiveBelowFinds #CraftTok

More from @fivebelow

Product placement

Five Below (a) ACTS — the video showcases their specific inventory of Halloween craft kits available for purchase at their stores. Removing the brand would change the video as it is a store-specific haul. Block Tech (a) ACTS — their building sets are shown and operated as part of the product demonstration. RMS (a) ACTS — their 'Little Terrors' block sets are shown and operated as part of the product demonstration.

On-screen text

BOO it yourself! HALLOWEEN CRAFTS at Five Below NEW collection! PAINT YOUR OWN GHOST PORTRAIT PAINT YOUR OWN GHOST PORTRAIT 12 PAINT POTS & PAINT BRUSH INCLUDED! PAINT A BOOK SHOP PEANUTS CROCHET KIT diamond painting spooky cat TRICK OR TREAT DIAMOND ART TOTE BAG CHAPTER TWO CROCHET PENNYWISE! HALLOWEEN II CROCHET MICHAEL MYERS! FRIDAY THE 13TH CROCHET JASON'S MASK AND MACHETE! CHUCKY CROCHET KIT HOCUS POCUS CROCHET KIT MAKE YOUR OWN DIAMOND ART CANVAS BLOCK FIGURE BUILD SET GHOST MONSTERS MAKE YOUR OWN GHOST & DOG MUMMY MONSTERS MAKE YOUR OWN MUMMY & CAT CREEPY CAGES GARDEN GHOST BUILDING SET CREEPY CAGES SILK WEB SPIDER BUILDING SET CREEPY CAGES SHADOW BAT BUILDING SET LITTLE TERRORS BLOCK GRIM REAPER LITTLE TERRORS BLOCK SKELETON LITTLE TERRORS BLOCK SPIDER