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109Text-HeavyProblem Callout hookEducation
Hook
The firms rejecting you...
@firmscope.co
13.4K followers · usually 1.8K views a post
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198.2K
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Why it worked
The video effectively leverages the 'us vs. them' narrative, positioning the viewer as an insider who can gain a competitive advantage by using a tool that others don't know about.
Summary
The video highlights the common struggle of students applying to the same well-known financial and consulting firms, arguing that they are missing out on thousands of hidden boutique opportunities. It then introduces FirmScope, a database designed to help users discover and connect with these overlooked firms.
Structure
- 1Identify the problem of being rejected by top-tier firms
- 2Highlight the herd mentality of university students applying to the same companies
- 3
Original caption
Thousands of ambitious students discover firms through the same university societies, careers fairs, LinkedIn posts, internship trackers and job boards. So naturally, they end up discovering many of the same opportunities. That matters across investment banking, private equity, venture capital, asset management, consulting and corporate law. Because searching for open internships and searching for firms that exist are fundamentally different things. Smaller firms may not run Spring Weeks, large graduate programmes or highly visible campus recruiting. Some may recruit irregularly. Others may not take interns at all. So this isn’t an argument that smaller firms are easier. It’s an argument for understanding the actual market before deciding where to focus. Find the firms. Research them. Work out which are relevant. Then determine whether there’s a realistic route in. Your target list shouldn’t end where the job board ends. #investmentbanking #internships #financestudent #privateequity #financetok
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