THE CORPORATE LAW ICEBERG.

@firmscope.co

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SoundTikTok sound · original sound - historicroyalty

Promoted product

FirmScopefirmscope.co

Find, research and reach boutique investment banks, consulting firms, venture capital and private equity funds, asset managers and corporate law firms across 36 cities. Build target lists and run your entire outreach workflow in one place.

2 videos

Why it worked

The video uses a high-value educational framework (the 'iceberg' of law firms) to build authority, then positions the product as the unique solution to accessing the most overlooked, high-opportunity segment of that market.

Summary

The video presents an 'iceberg' model of the corporate law market, categorizing firms from elite global giants down to small, unknown boutique firms. It then introduces FirmScope as a tool that maps these smaller, more accessible firms to help law students with their career outreach.

Structure

1Introduction of the corporate law firm hierarchy
2Visual breakdown of firm tiers from elite to boutique
3Identification of the 'abyss' or untapped market of small firms

Original caption

The corporate law market is much bigger than the firms most students hear about at university. London alone has 282 small, unknown, boutique corporate-law firms mapped on FirmScope, including 165 with 2–10 employees. Small doesn’t mean easy. It means there is an entire part of the market you can choose to discover, where reaching out directly can be more fruitful than applying to the big firms online. #lawtok #corporatelawyer #lawstudents #legalcareers #lawschool

More from @firmscope.co

Product placement

(a) FirmScope ACTS: it is presented as a database that maps global law firms, and the video demonstrates its interface showing a list of corporate law firms in New York. The product is the subject of the video, which explains its utility for law students to find and reach out to boutique firms.

Call to action

Link in bio

On-screen text

THE CORPORATE LAW ICEBERG. Most law students barely get below the surface. EVERYONE KNOWS: Elite US/Wall Street "White shoe" LATHAM & WATKINS KIRKLAND & ELLIS DavisPolk Skadden SULLIVAN & CROMWELL WACHTELL, LIPTON, ROSEN & KATZ Simpson Thacher Milbank SURFACE LEVEL: Magic Circle. Clifford Chance A&O SHEARMAN FRESHFIELDS Linklaters SLAUGHTER AND MAY Slightly deeper: Silver Circle. Mishcon de Reya HERBERT SMITH FREEHILLS KRAMER ASHURST PERKINS COIE simmons+simmons TRAVERS SMITH MACFARLANES DEEPER: Transatlantic & Red Circle (The Cross-Border Elites) ZHONG LUN FANGDA PARTNERS KING&WOOD MALLESONS HOGAN LOVELLS CADWALADER NORTON ROSE FULBRIGHT GOWLING WLG SLIGHTLY DEEPER: The Global Giants: Scale & Footprint DENTONS DLA PIPER JONES DAY Baker McKenzie. MORE DEEP: The "City" & International Niche. CMS EVERSHEDS SUTHERLAND TaylorWessing STEPHENSON HARWOOD Bird & Bird MORE DEEP: National Tier & Upper Mid-Market. ADDLESHAW GODDARD SHOOSMITHS Pinsent Masons Osborne Clarke MILLS & REEVE DEEPER: Specialist Boutiques. (Some can still be very well known) Bristows quinn emanuel trial lawyers FARRER & Co STEWARTS (Life sciences/IP) (Litigation-only) (Private Wealth/Royal Family counsel) (Litigation-only) MUCH DEEPER: NewLaw & Alternative Legal Service Providers (ALSPs) LODESTAR LAW LLC P axiom KONEXO Deloitte pwc KPMG EY + legal teams. THE ABYSS. High Street, Small Commercial, and Micro-Boutique sector. 90% of the global ecosystem. FirmScope maps EVERY one of these law firms globally. Every unknown, boutique law firm in your city, that is small enough to reach out to... Is on FirmScope. Start reaching out directly to the firms where you actually stand a chance. Link in bio FirmScope