Why it worked
The video leverages the popular 'room tour' aesthetic trend, using high-quality, curated decor to create a visually appealing space that viewers want to emulate.
Product placement
Nike (appears on a shoebox, incidental); New Balance (appears on a shoebox, incidental); Bape (appears on a poster, incidental); Elevate Posters (appears on posters, acts as the brand of the wall art, promotional); 8-ball (appears as a pillow, incidental).