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388Silent UGCProblem Callout hookLifestyle
Hook
Your office doubles as the guest room & you were starting to feel cramped
@claire.oas
2.6K followers · usually 1.0K views a post
Views
385.6K
Likes
9.8K
Comments
36
Shares
2.2K
Promoted product
Murphy bed bookcase bed
Why it worked
The video addresses a common pain point for remote workers—lack of space—and provides a satisfying, visual 'before and after' transformation that demonstrates the product's utility.
Summary
A creator demonstrates how she replaced a bulky bed frame with a Murphy bed bookcase unit to create more space in her home office. The video shows the transformation process from a bed to a bookshelf.
Structure
- 1Creator shows a cramped office with a bed
- 2Creator removes bedding and pillows
- 3Creator folds the Murphy bed up into the wall
- 4Creator slides the bookcase units into place
- 5The room is now a spacious office
Product placement
Murphy bed bookcase bed: it ACTS as it is shown being transformed from a bed into a bookcase to save space. Removing it would change the entire purpose of the video. none: no other products appear.
On-screen text
Your office doubles as the guest room & you were starting to feel cramped
Original caption
We were given an old bed frame from my parents house that took up so much space in this bedroom and I was starting to feel really claustrophobic when working 100% remote. So I gave it away on my local buy nothing group and got a Murphy bed bookcase bed and it’s been soo nice having the extra space. I can now push back my office chair without hitting a bed frame and comfortably use my walking pad #murphybed #homeoffice #guestbedroom #workingmom
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