Why it worked
The video leverages a popular trend of showing off outfits and uses a direct call to action to drive traffic to a specific retailer, making it highly relevant to viewers interested in fashion and shopping.
Summary
The video shows a person holding up a pair of patterned joggers and then posing in them in a fitting room. The on-screen text encourages viewers to go to Urban Outfitters to buy them.
Structure
- 1Showing the pants
- 2Posing in the pants in a fitting room
- 3Text overlay directing viewers to Urban Outfitters
Product placement
iets frans: ACTS - the brand name is visible on a tag attached to the pants being shown. Removing it would not change what happens in the video.
Urban Outfitters: ACTS - the brand name is mentioned in the on-screen text as a place to buy the pants. Removing it would change what happens in the video.
Call to action
Alle Tänzer, rennt zu Urban Outfitters