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136Talking HeadOther hookCreator Economy
Hook
Kanye West
@zackoonin
23.9K followers · usually 2.6K views a post
Views
350.3K
Likes
24.9K
Comments
542
Shares
1.1K
Why it worked
The video leverages a common point of confusion and a widely recognized figure to create a sense of shared experience and spark discussion, tapping into the Mandela Effect phenomenon.
Summary
The video displays a Google search result for Kanye West, showing his birth and death dates. The caption references a Mandela Effect related to his death.
Structure
- 1Display Kanye West's Google search result
- 2Show birth and death dates
- 3Reference Mandela Effect and death date
On-screen text
Kanye West
American rapper and songwriter
Source: Vanity Fair
Born
Jun 8, 1977
Atlanta, GA
Died
Oct 23, 2002
Los Angeles, CA
Original caption
he 💀 in a car crash in 2002 wdym? #ye #kanye #kanyewest #mandelaeffect
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