So apparently HAUS just dropped their tanks in this brand new heather color.

@haus

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SoundTikTok sound · original sound - haus

Promoted product

HAUSgohaus.com

Haus encourages real body positivity & supports you on your transformation journey through uncompromising quality of our athletic performance apparel. Shop Haus men’s athletic apparel — performance tees, tanks, shorts & more. Up to 50% off sitewide + free U.S. shipping $150+. Feel strong. Move better.

4 videos

Why it worked

The video uses a relatable, casual tone to frame a product launch as a helpful tip, while the creator's personal sizing reference and offer to provide individual advice in the comments drive high engagement.

Summary

The creator showcases a new heather-colored tank top from his brand, HAUS, highlighting its fabric quality, fit, and aesthetic benefits. He encourages viewers to comment their height for sizing advice and mentions a current promotion for purchasing multiple items.

Structure

1Introduction of the new HAUS tank top color
2Highlighting the fabric and fit benefits
3Mentioning the current savings promotion

More from @haus

Product placement

HAUS: (a) ACTS — the creator demonstrates the tank top, discusses its fabric composition, fit, and color, and directs viewers to purchase it. Removing it would remove the entire subject of the video.

Call to action

Drop your height down below and I'll help you out.

On-screen text

HAUS

Transcript

So apparently HAUS just dropped their tanks in this brand new heather color. And I think this one might sell out faster than the others. Because these are the perfect color to make a tan stand out. And the heather gray just adds some uniqueness to the color. But don't worry, you still get that buttery soft feeling, that 95% cotton with 5% spandex, so they never lose their shape. And yeah, of course, they're high on the lats and the chest, so you don't look douchey when you go out or go to the gym. And right now you can save a ton of money if you buy several of HAUS's tanks. You've seen this video, they do fit true to size. I personally wear size medium and I'm 6' tall, 165. Drop your height down below and I'll help you out. But I would not miss out on these, because they didn't stock.