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963Silent UGCStory Open hookLifestyle
Hook
when it's the day after your wedding and they forgot to serve your cakes so now you have two full ½ sheet cakes in your fridge
@ashleyanselmo
8.7K followers · usually 1.7K views a post
Views
1.6M
Likes
125.6K
Comments
331
Shares
1.0K
Why it worked
The video uses a relatable, humorous 'wedding fail' narrative that taps into common post-event experiences, making it highly shareable.
Summary
A creator shows herself eating leftover wedding cake while wearing a face mask the day after her wedding. The video is a humorous take on having too much cake left over from the event.
Structure
- 1Creator shows two large sheet cakes in a fridge
- 2Creator eats a spoonful of cake
- 3Creator is wearing a face mask while eating
Product placement
Publix (mentioned in hashtag #publixcake) - merely appears as the brand of the cake. Removing it would not change the video.
On-screen text
when it's the day after your wedding and they forgot to serve your cakes so now you have two full ½ sheet cakes in your fridge
Original caption
on a cake diet for the foreseeable future ft the necessary post wedding collagen face mask. #weddingfail #weddingcake #weddingday #weddingvibes #publixcake
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