GRWM for my husbands 50th high school reunion

@msmelissa55

107.0K followers · usually 11.6K views a post

Views

1.8M

Likes

347.2K

Comments

946

Shares

4.5K

SoundTikTok sound · She's Not There

Promoted product

Rakelika

Why it worked

The video leverages the relatable 'GRWM' format with a mature demographic, building trust through personal storytelling before naturally integrating a specific product recommendation.

Summary

A 71-year-old creator shares a 'get ready with me' video for her husband's 50th high school reunion. She showcases her makeup, hair, and accessories, specifically crediting a jewelry brand.

Structure

1Introduction to the reunion event
2Makeup application reveal
3Hair styling reveal
4Earrings credit
5Final outfit reveal

Product placement

Earrings by @rakelika_ (a) ACTS: the creator explicitly credits the brand for the earrings she is wearing, which are a visible result of the brand's product. Removing this would change the video as it is a specific product recommendation.

Original caption

Doug had his 50th high school reunion Saturday night, so I thought I would share me getting ready. Doug is a little younger than me - I had mine a few years ago. We just had a great time. You could feel, even after 50 years, how close they were. Time slips by so quickly doesn’t it, so it’s great to grab those moments of remembrance. #thisis71 #over70 #over70style #grwmover70 #maturewomen

More from @msmelissa55

On-screen text

GRWM for my husbands 50th high school reunion Makeup done Hair done Earrings by @rakelika_ All done!

Transcript

GRWM for my husbands 50th high school reunion. Doug had his 50th high school reunion Saturday night, so I thought I would share me getting ready. Doug is a little younger than me - I had mine a few years ago. We just had a great time. You could feel, even after 50 years, how close they were. Time slips by so quickly doesn’t it, so it’s great to grab those moments of remembrance.