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73.2Silent UGCOther hookLifestyle
Hook
none
@pug.puppies.world
9.3K followers · usually 985 views a post
Views
72.0K
Likes
11.5K
Comments
56
Shares
5.1K
Why it worked
The video leverages the high engagement of cute animal content, specifically a pug eating, which is a popular niche on social media.
Summary
A pug is shown eating food out of a Chick-fil-A box on a table. The video is a short, silent clip of the dog enjoying its meal.
Structure
- 1Pug approaches food box
- 2Pug eats from the box
- 3Pug finishes eating
Product placement
Chick-fil-A: The brand appears on the food bag and the drink cup. It merely APPEARS as branding on the packaging. Removing the branding would not change the video, which is a pug eating food from a box.
On-screen text
EAT MOR CHIKIN
Original caption
Snack time 🍿🍿. #puppy #snack #Foodie #pugfood #puppyfood
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