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1.7KSilent UGCPOV / Skit hookLifestyle
Hook
Oh Rory, me, that's that's me.
@murphytheminidoxie
5.7K followers · usually 3.1K views a post
Views
5.0M
Likes
710.5K
Comments
877
Shares
167.1K
Promoted product
Why it worked
The video leverages the high engagement of cute pet content to seamlessly integrate a product showcase, making the advertisement feel like a personal update.
Summary
A small dachshund puppy wearing a striped sweater looks at the camera while the creator adds a voiceover. The video serves as a showcase for the sweater, which is linked in the creator's bio.
Structure
- 1Puppy sits on a couch wearing a sweater
- 2Puppy looks at the camera
- 3Creator voiceover identifies the puppy
- 4Caption directs viewers to the product link
Product placement
The sweater worn by the dog. It ACTS as the subject of the video, as the creator explicitly directs viewers to purchase it via the caption. Removing the sweater would remove the entire point of the video.
Call to action
sweater linked in my showcase
On-screen text
Oh Rory, me, that's that's me.
Original caption
my cutie 🥰🥰 sweater linked in my showcase 🤍🤍 #dachshundsoftiktok #dachshundpuppy #doginfluencer #minidachshund #dogtok
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