Promoted product
skincare treatments
Why it worked
The video provides high-utility, educational content in a concise, visual format that solves a common pain point, making it highly shareable and saveable.
Summary
A pharmacist provides a visual guide on which skincare ingredients to use for different types of acne and acne marks. The video demonstrates the application of these specific treatments onto a cheat sheet.
Structure
- 1Introduction to acne types
- 2Matching treatments to blackheads and whiteheads
- 3Matching treatments to papules and pustules
- 4Matching treatments to red and dark spots
Product placement
The video features several skincare products being applied to a cheat sheet. (a) The products ACT as they are shown being applied to the paper to demonstrate the treatment for each acne type. The products are: Salicylic Acid (BHA), Glycolic Acid (AHA), Azelaic Acid, Benzoyl Peroxide, Niacinamide, Tranexamic Acid, and Hydroquinone. Removing these products would change the video as they are the visual proof of the treatments described.
Call to action
save for later
On-screen text
k-Pharmacist's Guide to Pimple Types
Acne cheat sheet
Acne type
Treatment
Blackheads
Whiteheads
Papules
Pustules
PIE (Red Spots)
PIH (Dark Spots)
k_skincare_rx