Why it worked
The video likely worked due to the intriguing and attention-grabbing on-screen text that poses a question about consequences and fairness, prompting viewers to watch for the explanation.
Summary
The video shows a person with a face mask on, reflecting in a mirror. Overlay text states that "2 were expelled, 5 had to write an essay, NONE WERE CHARGED."
Structure
- 1Person with face mask in mirror
- 2Overlay text appears
- 3Text details consequences for a group
On-screen text
2 were expelled
5 had to write an essay
NONE WERE CHARGED