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1.3KSilent UGCResult / Flex hookEcommerce
Hook
classy top that costs less than coffee
@mills24h
52.6K followers · usually 4.4K views a post
Views
5.4M
Likes
233.5K
Comments
94
Shares
4.6K
Why it worked
The video uses a highly relatable value proposition—comparing the price of a fashion item to a daily purchase like coffee—to drive interest in an affordable product.
Summary
A creator showcases a black off-the-shoulder lace top in a mirror selfie. The video uses on-screen text to highlight the affordability of the item.
Structure
- 1Creator poses in a mirror wearing a black lace top
- 2On-screen text highlights the low price point
- 3Creator directs viewers to their showcase for links
Call to action
All links in my showcase!
On-screen text
classy top that costs less than coffee
Original caption
#fallfashion #goingouttop
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