Y'all there's a new Sugar Swaps baby in town.

@fivebelow

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SoundTikTok sound · original sound - fivebelow

Promoted product

Sugar Swaps

3 videos3 creators

Why it worked

The video uses a high-energy, enthusiastic tone combined with a tactile demonstration of the product, which appeals to collectors and fans of sensory toys.

Summary

The creator showcases a new line of 'Sugar Swaps' squishy toys found at Five Below, highlighting different characters and a rare collector's edition. She demonstrates the squishiness of the toys and encourages viewers to visit the store to purchase them.

Structure

1Introduction of the new Sugar Swaps Fruit Babies
2Showcasing the rare Golden Collector's Edition
3Comparison of different toy colors and models
4Demonstration of the product's squishiness
5

Original caption

Meet @princess.thi 's newest squishy obsession: Sugar Swap Fruit Babies available at Five Below ✨ #SugarSwaps #Squishies

More from @fivebelow

Product placement

(a) Sugar Swaps: The creator operates the product by squeezing them, comparing different models, and showing them off to the camera to demonstrate their texture and collectibility. This ACTS. (b) Five Below: The store where the products are being purchased. It appears as the location of the video and is mentioned in the CTA. Removing the store name would change the call to action, but the products themselves are the primary subject.

Call to action

run to five below and snatch these up! Grab them before they're gone!

On-screen text

Y'all there's a new Sugar Swaps baby in town. This is the fruit baby. I'm so excited but now you're telling me they have the fruit babies?! And, oh my gosh. this is the Golden Collector's Edition. This is the rare one her name is Lucky, but there are other different ones in here. like this yellow one, a pink reddish color, and green. Let me compare the golden one next to the yellow one, so you guys can see the difference. We have the Sugar Swaps fat cat. Oh my gosh, this is such a good squish. The blue one and the green one. So many cute sugar swap creepy babies. I love them even though they're a little creepy but cute. Anyways, run to five below and snatch these up! Grab them before they're gone!

Transcript

Y'all there's a new Sugar Swaps baby in town. This is the fruit baby. I'm so excited cause y'all know I'm a fan of creepy baby, Natasha, but now you're telling me they have the fruit babies?! And, oh my gosh. this is the Golden Collector's Edition. This is the rare one her name is Lucky, but there are other different ones in here. like this yellow one, a pink reddish color, and green. Let me compare the golden one next to the yellow one, so you guys can see the difference. We have the Sugar Swaps fat cat. Oh my gosh, this is such a good squish. The blue one and the green one. So many cute sugar swap creepy babies. I love them even though they're a little creepy but cute. Anyways, run to five below and snatch these up! Grab them before they're gone!