Bro, what are you doing?

@tjrnext

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SoundTikTok sound · original sound - tjrnext

Promoted product

TJR

TJR Trades is one of the most viral and talked-about traders on the internet today, leading the trading education space.

6 videos2 creators

Why it worked

The video uses high-quality 3D animation to create a relatable, aspirational narrative about trading success, which effectively markets the TJR brand without needing a direct sales pitch.

Summary

An animated skit depicts a trader who loses his funded account after trying to over-leverage, only to return later having earned enough to buy two luxury cars. The video serves as a motivational piece for TJR, a trading education and prop firm service.

Structure

1Protagonist is caught selling a luxury car
2He reveals he blew his funded trading account
3The mentor figure lectures him on profitability
4Protagonist returns later with two cars after earning a payout

Original caption

TJR Aura @TJR #tjr #tjrtrades #koenigsegg #fyp #motivation

More from @tjrnext

Product placement

TJR (a) ACTS — it is a trading education/prop firm service; the video demonstrates the concept of a "funded account" and "payouts" which are the core services of the brand. Removing it would change the video from a promotional skit about trading success to a generic animation. The brand name appears in the caption and the creator handle.

On-screen text

YOU I'M YOU SELLING IT BACK YOU JUST BOUGHT IT YESTERDAY I BLEW MY FUNDED ACCOUNT HOW WAS UP BIG AND I TRIED TO MAKE EVEN MORE YOU WANTED TO LOOK RICH BEFORE YOU LEARNED HOW TO STAY PROFITABLE I'M GOING TO GET IT BACK NO NEXT TIME EARN IT TWICE PAYOUT SO BUYING THE CAR AGAIN NOT YET PAYOUT PAYOUT BRO YOU BOUGHT IT AGAIN I WAITED UNTIL I COULD BUY TWO NO WAY

Transcript

Bro, what are you doing? I'm selling it back. You just bought it yesterday. I blew my funded account. How? I was up big, and I tried to make even more. You wanted to look rich before you learned how to stay profitable. I'm going to get it back. No. Next time, earn it twice. So, buying the car again? Not yet. Bro, you bought it again? I waited until I could buy two. No way.