Carrots...

@cookease_recipes

37.6K followers · usually 26.1K views a post

Views

2.2M

Likes

54.7K

Comments

124

Shares

10.8K

SoundTikTok sound · original sound - dst.aa

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2 videos2 creators

Why it worked

The content uses a highly satisfying, visually clean assembly process that keeps the viewer engaged through the entire sequence, ending with a clear brand association that feels like a natural extension of the recipe content.

Summary

A recipe slideshow demonstrates the preparation of a honey garlic butter and parmesan chicken dish with roasted carrots and broccoli. The final slide features the CookEase Recipes branding, connecting the content to the creator's recipe organization app.

Structure

1Introduction of carrots as the first ingredient
2Addition of chicken thighs to the tray
3Addition of broccoli to the tray

Original caption

#honeygarlicchicken #honeygarlic #chickenthighs #roastedcarrots #broccoli

More from @cookease_recipes

Product placement

CookEase Recipes (a) ACTS: The creator uses the CookEase app to organize and present this recipe, and the final slide includes the brand name as a watermark/signature. Removing this would change the branding of the content, but the recipe itself is the primary focus. CookEase App (a) ACTS: The creator's bio explicitly links to the CookEase App, which is described as a tool to save recipes and create meals with ingredients on hand. The video serves as a demonstration of a recipe that would be saved/organized using this tool.

Call to action

Follow, Cook, Save, Repeat

On-screen text

Carrots... Chicken thighs... Broccoli... Honey garlic butter and parmesan... Bake 30 min at 425°F / 220°C Extra glaze spooned over 🍯 Follow Cook Save Repeat CookEase Recipes