Asparagus...

@cookease_recipes

46.8K followers · usually 4.4K views a post

Views

570.0K

Likes

32.7K

Comments

52

Shares

7.4K

SoundTikTok sound · original sound - tunasvoid

Promoted product

CookEasecookeaseapp.com

Use code VRONNIE to get an exclusive welcome bonus. Save any recipe from TikTok, Instagram or the web in one tap.

6 videos2 creators

Why it worked

The video provides high-value, visually appealing recipe content that naturally integrates the creator's app as the solution for saving the recipe, making the promotion feel like a helpful utility rather than an ad.

Summary

A recipe slideshow demonstrates how to prepare a steak, potato, and asparagus dish. The final slide promotes the CookEase app as a tool for saving and organizing recipes.

Structure

1Introduction of ingredients
2Assembly of the dish in a baking tray
3Cooking instructions
4

Original caption

#cowboybutter #steakbites #steakandpotatoes #asparagus #easydinner

More from @cookease_recipes

Product placement

(a) CookEase Recipes ACTS: the creator uses the app to save and organize this recipe, which is the core utility of the app as described in the bio and the final slide. Removing the app name would change the video from a promotion of the app's recipe-saving utility to a generic cooking video. (b) Cowboy butter merely appears as an ingredient name.

Call to action

Follow, Cook, Save, Repeat

On-screen text

Asparagus... Sirloin steak... Par-boiled baby potatoes... Cowboy butter and parmesan... Bake 18 min at 450°F / 230°C Spoon the butter back over Follow Cook Save Repeat CookEase Recipes