Promoted product
Teashell whitening soap
Why it worked
The video leverages a highly relatable 'struggle' hook and provides a clear, visual before-and-after transformation that serves as social proof for the product's efficacy.
Summary
A creator documents their skin transformation over 14 days by using a specific whitening soap to treat acne marks and dullness. The video showcases the product's application on both the face and body, highlighting the visible improvement in skin tone.
Structure
- 1Creator expresses frustration with skin condition
- 2Introduction of the Teashell whitening soap
- 3Demonstration of daily application and scrubbing
- 4Comparison of before and after results
- 5Final reveal of clear, brightened skin
Product placement
(a) Teashell whitening soap ACTS — it is shown being lathered, applied to the face and body, and used to scrub away dirt, with the video demonstrating a visible before-and-after transformation in skin clarity and tone. Removing it would change the entire premise of the video. (b) 3Second (clothing brand) merely APPEARS on the shirt of the creator in several clips; removing it would not change the video.
On-screen text
Rasanya pengen nyerah sama muka sendiri
Udh ditahap cape bgt sama muka
Day 1
Day 3
Day 5
Day 14
Ginagamit lang ang Teashell whitening soap
0.05% tretinoin 20% azelaic acid progress
Ga mokondo si, tapi dekil bgt
ya gimana ya kerja panas panasan
Day 1
Day 5
Sikat bersih semua kotoran ini
Day 10
Sebadan badan juga bisa
Day 14
Cerahin kulit belang & gosong
udah ga kumuh lagi syg
Before After
: sorry tipe aku koko chindo yg ganteng mulus
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