A Mexican makeup brand is now at Target, so obviously we have to go check it out.

@melissainthecity

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SoundTikTok sound · original sound - melissainthecity

Promoted product

Sarelly Beauty

Discover SARELLY, the Mexican clean beauty and fashion brand celebrating Latin beauty and bold self-expression. 100% vegan, gender-free products made to unleash your spicy energy. Inspired by Mexican culture, designed for freedom, color, and unapologetic style.

Why it worked

The video leverages the 'store find' trend, which creates a sense of discovery and urgency, while the creator's genuine enthusiasm for a niche, culturally-aligned brand builds strong social proof.

Summary

The creator visits Target to showcase and purchase products from the Latina-owned beauty brand Sarelly Beauty. She highlights the brand's unique aesthetic and demonstrates the application of a lip tint kit.

Structure

1Announcement of brand at Target
2Introduction to the brand and founder
3Browsing the store display
4Selecting and purchasing a lip kit

Original caption

Latina beauty brand now @@target💋✨@@SARELLYcan’t wait to try the other products!! 💚🤍❤️ ##target##latinamakeup##targetfinds##makeup##shopwithme

More from @melissainthecity

Product placement

Target (a) ACTS: the creator visits the store to shop for the brand. Removing it would change the setting and the context of the brand's availability. Sarelly Beauty (a) ACTS: the creator shows the product display, selects a product, and demonstrates the application of the lip tint. Removing it would remove the subject of the video.

On-screen text

Latina Beauty Brand at TARGET "DANTINA" SARELLY BELEZA CON SAZON ANNA SARELLY Founder, Creator, Born & shaped in Mexico "We start with Latina beauty and create products from them." - Anna Sarelly complete the drama, bold lips & eyes telenovela tint duo 34.00

Transcript

A Mexican makeup brand is now at Target, so obviously we have to go check it out. The owner is literally iconic and insanely creative. She's not afraid to do something fun and different. This is the brand Sarelly Beauty. This is the owner. Okay, I think I'm going to do one of the lip kits. The kit comes with a lippie case, a matte lip, and a gloss. This is the shade that I'm going to get, Lily, and it's actually a lip tint, so it should last longer than a lipstick. Let's go try it out.