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400Silent UGCResult / Flex hookEntertainment
Hook
Cheaper on here than anywhere else m:
@christiecloggs
18.8K followers · usually 595 views a post
Views
233.3K
Likes
1.1K
Comments
27
Shares
218
Promoted product
Twilight (Special Edition)
Why it worked
The video leverages the 'TikTok made me buy it' trend and the strong visual appeal of a special edition book to drive impulse purchases through the integrated shop feature.
Summary
The creator unboxes a special edition copy of the book Twilight, highlighting that it is available at a discount through the TikTok Shop.
Structure
- 1Creator shows the packaged book
- 2Unboxing the book to reveal the cover
- 3Showing the back cover and spine
- 4Flipping through the pages to show illustrations
- 5Final display of the book
Product placement
Twilight (book) by Stephenie Meyer. It ACTS as the subject of the video, being unboxed, displayed, and recommended as a bargain purchase. Removing it would remove the entire purpose of the video. TikTok Shop (platform) merely APPEARS as the sales channel.
Original caption
Literally rushed to grab this whilst it was still on sale!!! 🤩 Available rn AT DISCOUNT from the @booksbyhachetteuk TikTok Shop!!! 📚 #BookTok #booktoker #twilight #twilighttiktok #tiktokmademebuyit
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