POV: You got rid of your TV to save your toddler's brain

@koohry

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SoundTikTok sound · original sound - koohry

Promoted product

Tappi Books and Peek A Book

Why it worked

The video uses a relatable parenting pain point (toddler screen addiction) and provides a clear, actionable 'experiment' framework that makes the promoted products feel like natural solutions rather than forced advertisements.

Summary

A father documents his experiment of removing the television from his living room to reduce his toddler's screen time. He demonstrates how he uses Tappi interactive books and a Peek A Book phone-hiding case to keep his child engaged and hide his own phone usage.

Structure

1The premise of removing the TV
2Demonstrating Tappi books as a replacement
3Introducing the Peek A Book for phone usage
4Showing the toddler's progress and play
5Final results of the screen time experiment

Original caption

We got rid of the tv… yes permanently. How will my toddler react? Keep in mind, no TV doesn’t mean no screen time. She still watches sometimes on her phone or our laptop! The point is, with the TV gone her screen time went down by 50%! She knew how to turn the tv on and every morning she would see it first thing since it’s in the living room, so it was always a big temptation. A phone or laptop is much more controlled! ••• #parenting #toddler #screentime #brainrot #baby

More from @koohry

Product placement

(a) Tappi Books: These are interactive books that the toddler uses with a special pen to trigger audio and play games. They act as a replacement for TV. (b) Peek A Book: A book-shaped case used to hide a smartphone so parents can use their phones without the toddler knowing. It acts by concealing the phone. (c) Little Spoon: A brand of baby food seen on a bib and bowl. It merely appears as a logo on the feeding gear. Removing it would not change the video.

Call to action

If you want to check out the Tappi Books or the Peek A Book, click the link in my bio

On-screen text

POV: You got rid of your TV to save your toddler's brain My toddler was watching TV got rid of it but will my to survive favorite Or am to regret this So with the TV gone my toddler did Tappi books Oops I missed the ball with these interactive I was shocked engaged she was and I didn't supervise her No TV no problem she's just going at it Every tap brings the world to life the next challenge is to make sure see us phones want and getting rid of would be pointless which is why I use this Peek A Book perfect for parents their phones make it look like they're reading After it was time to play say his name After all she finally learned how to say Penguin pronounce it "Pengeen" screen time how to say new words next was meal time Mama we ended the day with her grandparents and of course more Tappi so overall this experiment we were able to cut down her screen time by more than 50% which is a win in my book If you want to check out the Tappi Books or the Peek A Book click the link in my bio

Transcript

My toddler was addicted to watching TV, so I got rid of it. But will my toddler be able to survive without her favorite shows? Or am I just going to regret this? So with the TV gone, the first thing my toddler did was read her Tappi books. She spent a ton of time with these since they're interactive, and honestly, I was shocked at how engaged she was and I didn't even have to supervise her. No TV, no problem, she's just going at it. All right, the next challenge is to make sure our toddler does not see us using our phones. Although I still want screen time and getting rid of the TV would be pointless, which is why I use this Peek A Book, perfect for parents who need to hide their phones and make it look like they're reading. After she got bored, she decided it was time to play with her plushies. She just learned how to say his name, Hadoo. After all this time, she finally learned how to say Penguin, but we're going to pronounce it the Korean way, obviously. With no screen time, you can spend all that extra time learning how to say new words. Next was meal time. We ended the day with her grandparents and of course, more Tappi. So overall, this experiment was a success. We were able to cut down her screen time by more than 50%, which is a win in my book. If you want to check out the Tappi Books or the Peek A Book, click the link in my bio.