do you really want what you say you want?

@condershou

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SoundTikTok sound · original sound - condershou

Promoted product

Inkstone

Why it worked

The creator uses a compelling, high-quality storytelling format to teach a cultural lesson, which naturally builds authority and trust before directing viewers to his language learning app.

Summary

The creator tells the story of the Chinese idiom 'Ye Gong Hao Long' to illustrate the concept of people who claim to love an idea but fear the reality of it. He uses this story to engage his audience while promoting his Chinese language learning app, Inkstone.

Structure

1Introduce the Chinese idiom Ye Gong Hao Long
2Tell the story of Lord Ye and the real dragon
3Explain the metaphorical meaning of the idiom
4Provide relatable examples of the behavior
5Connect the story to the language learning journey
6Call to action to follow for more

Product placement

Inkstone (a language learning app). It appears in the bio link. The creator says "Building read & learn 中文" and "Start learning classic Chinese stories" followed by the app link. This is a promotional bio link for a product that the creator is building. It is not incidental; it is the primary destination of the creator's channel and the video's CTA.

Original caption

When someone tells you they love to receive or to do something, ask yourself: 他是不是叶公好龙？ this is day 99 of learning Chinese and its idioms. follow for more 💪

More from @condershou

Call to action

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On-screen text

do you really say you want Chinese idiom yè gōng hào lóng 叶公好龙 Lord Ye loves dragons really did he carved them into everything roof beams onto his walls he put them onto his his wine jars his robes in the kingdom new him as the man who loved dragons more than anyone else alive up in the heavens a real dragon heard about this and it was touched there was a real human who truly understood and appreciated dragons so flew to pay him a visit it poked its head through the walls slid its tail through the hallways and looked at Lord Ye ready to meet its biggest fan and Lord Ye went white as paper and screamed and ran for his life because it turns out Lord Ye never really loved dragons he just loved things that looked like dragons yè gōng hào lóng 叶公好龙 loving the idea but then running away from the real thing It's the person who loves honest feedback and then gets really defensive when they actually receive some or the person who loves an adventure but then balks at the idea of actually having to plan the trip So the next time someone tells you they love to to do something ask yourself 他们是不是叶公好龙? this is day I can't believe it 99 of learning Chinese and its idioms if you enjoyed the story follow for more

Transcript

Do you really want what you say you want? There's a Chinese idiom called yè gōng hào lóng, Lord Ye loves dragons. And Lord Ye really did. He carved them into everything. Roof beams, he painted them onto his walls, he put them onto his cups, his wine jars, his robes. Literally everyone in the kingdom knew him as the man who loved dragons more than anyone else alive. Now up in the heavens, a real dragon heard about this, and frankly, it was touched. There was a real human who truly understood and appreciated dragons. So it flew down to pay him a visit. It poked its head through the walls, slid its tail through the hallways, and looked at Lord Ye, ready to meet its biggest fan. And Lord Ye went white as paper and screamed and ran for his life. Because it turns out, Lord Ye never really loved dragons. He just loved things that looked like dragons. Yè gōng hào lóng, loving the idea but then running away from the real thing. It's the person who loves honest feedback and then gets really defensive when they actually receive some. Or the person who loves an adventure but then balks at the idea of actually having to plan the trip. So the next time someone tells you they love to receive or to do something, ask yourself, 他们是不是叶公好龙? This is day, I can't believe it, 99 of learning Chinese and its idioms. If you enjoyed the story, follow for more.