@thebrooklynmariemusic — 67x breakout

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Reliving the night my blind audition aired on @NBC's The Voice with the people who have supported me every step of the way.

@thebrooklynmariemusic

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Why it worked

The video leverages the emotional, high-stakes nature of a reality TV appearance to create a relatable and heartwarming moment that resonates with the creator's audience.

Summary

Brooklyn Marie shares a video of herself watching her blind audition on The Voice with her friends and family. The video captures the emotional reaction of her loved ones as they watch her performance on television.

Structure

1Brooklyn Marie introduces the video
2Performance footage from The Voice is shown
3Friends and family react to the performance
4Brooklyn Marie introduces herself

Product placement

The Voice (a television singing competition) appears as the setting and context for the video. It is the platform where the performance takes place. Removing it would change the entire premise of the video. NBC (a television network) appears as a watermark/tag in the caption. Removing it would not change the video.

On-screen text

BROOKLYN MARIE Trailer @thebrooklynmariemusic #VoiceBlinds

Transcript

Round guilty eyes and little white lies. I played dumb when you said you were just a friend. Then you took her, baby, and it even worse. I could've cried, so I kept it to myself. You and her, they're so funny. How you ran to her the second that we called it quits. And they're so funny, how you said you were friends. Now it sure as heck don't look like that. It you betrayed me. You and I know that you'll never feel sorry. With the way I heard, yeah, you talked to her when we were together. You gave me your word, but that didn't matter. It took you two weeks to go off and date her, cause you didn't cheat. But you're still, you're still a traitor. You're still a traitor. I gotta ask, did you think this through before I went and fell in love with you? What? I'm Brooklyn Marie, I'm 14 years old and I'm from Alexandria, Minnesota.

Original caption

Reliving the night my blind audition aired on @NBC's The Voice with the people who have supported me every step of the way. Thanks for believing in me. I still can’t believe this is real life. Dreams really do come true. 🎤 ✨ 🫶🏻 #brooklynmariemusic #brooklynmarie #brooklynmariethevoice #blindauditions #thevoiceseason30