POV: You find a Maebe dupe in Matalan✨

The video leverages the popular 'dupe' trend, which appeals to budget-conscious shoppers looking for high-end aesthetics at a lower price point.

The creator showcases a matching clothing set she found at Matalan, identifying it as a more affordable alternative to a similar item from the brand Maebe.

Maebe (a clothing brand) appears as the original item being duped; it is the subject of the comparison. Matalan (a retailer) appears as the store where the dupe was purchased; it is the place of purchase. Removing these names would change the context of the video as it is a specific comparison post.