Happy 1st October! 🍂✨

@the_asiancleaninglady

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SoundTikTok sound · Sugar Sped Up

Promoted product

Domestos

Be unstoppable with Domestos and eliminate nasty germs with our thick bleach, toilet gels, and toilet blocks – and learn about health and hygiene, here.

Why it worked

The video leverages the popular 'CleanTok' aesthetic, using satisfying, high-contrast visuals of cleaning a dirty surface to provide a sense of order and accomplishment.

Summary

The creator performs a midweek sink cleaning routine using Domestos bleach. The video shows the application and scrubbing process to achieve a clean, sparkly sink.

Structure

1Creator introduces the sink cleaning task
2Applying Domestos bleach to the sink surface
3Scrubbing the sink with a sponge
4Rinsing the sink with water
5Wiping the sink dry to reveal a clean finish

Original caption

Happy 1st October! 🍂✨ Cosy season is officially here, darker evenings and everything feels fresh. Here’s my favorite, a midweek bleach sink scrub to keep things sparkly ✨️🤍💙 @Domestos #fyp #cleanwithme #clean #bleach #CleanTok

More from @the_asiancleaninglady

Product placement

(a) Domestos: its interface is operated as the creator squeezes the bleach into the sink and uses it to scrub the surface, which is a visible result of the product's cleaning action. Removing it would change the video as it is the central tool being demonstrated. (b) @the_asiancleaninglady: channel name, appears as a watermark.