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Hook
The new guy has been at it all day 💀
@barstoolsports
49.5M followers · usually 45.9K views a post
Views
4.9M
Likes
376.5K
Comments
662
Shares
30.1K
Why it worked
The video uses a relatable, humorous workplace trope about a lazy new hire, which encourages viewers to share their own experiences in the comments.
Summary
A video shows a new construction worker sitting on the floor, repeatedly hitting a piece of wood with a hammer while looking at his phone. The caption jokes that the new employee has been working all day, implying he is being unproductive.
Structure
- 1Door opens to reveal worker
- 2Worker sits on floor with tools
- 3Worker hits wood with hammer
- 4Worker checks phone
On-screen text
The new guy has been at it all day 💀
Original caption
Brain rot has entered the workforce 💀(🎥:@Wilson @Finn.hatch) #fail #construction #brainrot
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