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171Silent UGCOther hookEcommerce
Hook
Você lançou o 01.
@awgephones
8.6K followers · usually 373 views a post
Views
48.2K
Likes
927
Comments
28
Shares
12
Why it worked
The video leverages curiosity and the 'unboxing' format for a non-existent, speculative product to generate engagement through confusion and novelty.
Summary
A video shows a box and a keychain labeled as an iPhone 18 Pro Max, which is a speculative product. The video uses a background track and text to present this non-existent device.
Structure
- 1Display of iPhone 18 Pro Max box
- 2Display of miniature keychain
- 3Text overlay appears
Product placement
iPhone 18 Pro Max: Appears as a box and a miniature keychain, but this is a speculative product (the iPhone 18 does not exist). AWGE: Appears as a logo on a stand, acts as the brand/store selling the devices. Removing the AWGE logo would change the attribution of the store, but the product itself is speculative.
On-screen text
Você lançou o 01.
Original caption
Compensou?! #iphone18promax #apple #iphone18
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