Build an outfit with me around my new Ariat Cowgirl Boots

@kierstennewman_

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SoundTikTok sound · original sound - kierstennewman_

Promoted product

Ariat Cowgirl Boots

Ariat is a performance footwear and clothing brand with an emphasis on technology and innovation. Shop our newest Western, Work, English, and Outdoor styles now.

Why it worked

The video uses a popular 'get ready with me' format to naturally integrate a product demonstration, making the boots feel like an essential fashion piece rather than a forced advertisement.

Summary

The creator builds a western-inspired outfit centered around her new pair of Ariat cowgirl boots. She highlights the boots' features and versatility for various occasions.

Structure

1Introduction of the Ariat boots
2Styling the boots with a sweater dress
3Adding accessories like a hat and fringe bag
4Final outfit reveal and call to action

Product placement

Ariat (a) ACTS: The creator showcases the boots, puts them on, and demonstrates how they complete an outfit. Removing them would change the entire video as they are the central subject. The brand name appears in the caption and is spoken.

Original caption

Build an outfit with me around my new @Ariat cowgirl boots. These are the accessory you need to complete any outfit! These boots are perfect for a girls’ night out, date night, or Rodeo. These boots will be the first thing I put in my suitcase for Vegas! Comment BOOTS and I’ll send you a DM with all the details to new boots! #AriatPartner #Ariat #WesternFashion #cowgirlboots #NFR

More from @kierstennewman_

Call to action

Comment BOOTS and I’ll send you a DM with all the details to new boots!

On-screen text

Build an outfit with me around my new Ariat Cowgirl Boots

Transcript

Build an outfit with me around my new Ariat Cowgirl Boots. I'm thinking fall night out, but you could also carry these boots to Vegas, rodeo, date night. This is a stop you in your tracks kind of boot. From the suede to the studs to the height, I have found the boot that every woman needs to complete any outfit. Let's call them the perfect accessory. Catch me never taking these boots off. I'm obsessed. These will be in my suitcase for Vegas.