I changed my hair because I decided I wanted to look like Cher.

The video uses a high-quality, recognizable celebrity filter to demonstrate the tool's capabilities in a humorous, short-form format that encourages engagement.

A creator uses an AI face-swapping tool to transform their appearance into that of the singer Cher. The video demonstrates the tool's capability by showing the live filter effect.

FaceOnMe.com (a) acts: the video uses the tool to apply a Cher filter/mask to the creator's face, which is the entire premise of the video. Removing the tool would remove the visual transformation. The watermark 'faceonme.com' appears throughout the video (b) appears: it is the branding of the tool used.