I wish I had curly hair

@nickswaves

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SoundTikTok sound · original sound - remy.2v

Promoted product

BASED leave-in conditioner

BASED

3 videos2 creators

Why it worked

The video uses a relatable 'morning struggle' hook to naturally integrate a product demonstration, making the advertisement feel like a helpful tip rather than a hard sell.

Summary

The creator demonstrates his morning hair routine by applying a leave-in conditioner to style his hair. The video highlights the use of the BASED brand product to achieve his desired look.

Structure

1Creator expresses desire for curly hair
2Creator shows his morning hair state
3Creator applies BASED Leave in Conditioner
4Creator styles hair with the product

Product placement

BASED Leave in Conditioner: (a) ACTS — the creator applies it to his hair to style it, and it is the central product being demonstrated. Removing it would change the entire purpose of the video.

Original caption

@BASED #BASEDpartner Every hair type has its own advantages. Learning how to make the most of your natural texture is what really matters. #haircare #menshair #hairtok