The only correct hair ranking:

@nickswaves

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SoundTikTok sound · original sound - m2cr903

Promoted product

BASED

Why it worked

The video uses a relatable, opinionated hook about hair types to drive engagement, then seamlessly integrates the product as the solution for achieving the desired hair style.

Summary

The creator ranks different hair types, placing straight hair last, and demonstrates the use of a hair styling product from the brand BASED.

Structure

1Creator displays a text ranking of hair types
2Creator expresses distaste for straight hair
3Creator applies a hair product from a jar labeled BASED
4Creator styles his hair with the product

Product placement

(a) BASED: The creator applies a hair product from a jar labeled "BASED" to his hair, demonstrating its use as a styling product. This is the central action of the video. Removing it would remove the product demonstration.

On-screen text

The only correct hair ranking: 1 curly 2 wavy 3 coily Hm: straight 🤢

Original caption

@BASED #BASEDpartner Everyone has their own opinion on the ultimate hair ranking 😂 No matter your hair type, the right routine and products can help you make the most of it. #BASED #MensHair #WavyHair #HairCare