easiest way to my heart btw.

@angelo_ortega

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SoundTikTok sound · her by the american dawnnn

Promoted product

Hirono

POP MART is a market leading player in character-based entertainment, renowned for pioneering the designer toy culture worldwide.

3 videos2 creators

Why it worked

The video leverages the high aesthetic appeal and 'collectibility' of the Hirono figures, tapping into the popular 'blind box' unboxing and collection trend to drive engagement.

Summary

The creator showcases their extensive collection of Hirono blind box figures arranged in a heart shape on a bed. The video highlights the collection as a personal favorite and a suggested gift idea.

Structure

1Heart-shaped arrangement of figures
2Close-up pan of the collection
3Text overlay expressing affection for the items

Product placement

Hirono (a line of collectible blind box figures by Pop Mart) appears throughout the video as the subject of the collection being showcased. Pop Mart (the brand) appears as a tagged account in the caption. Removing the Hirono figures would remove the entire subject of the video.

Original caption

you can buy me flowers, but have you considered a Hirono?🫣 #hironocollection #hironopopmart #blindboxes #popmartcollection @POP MART @POP MART Philippines Online

More from @angelo_ortega

On-screen text

easiest way to my heart btw.

Imagine inheriting your parents’ Hirono collection instead of money 👀 #dailyvlo