Being rich was never about money

The video leverages high-emotion, relatable content about parenthood and the universal appeal of newborn babies to drive engagement.

A mother holds her newborn baby, Sully, while he has the hiccups. The video is a sentimental post about motherhood.

Sully (the baby's name) appears as the subject of the video; this is not a product. The pacifier has the brand name "Sully" printed on it; it merely appears as a personal item and does not act. Removing the name would not change the video.