ZARA new in

@ell_turner

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SoundTikTok sound · original sound - augustc0ast

Promoted product

Zara

Zara is a clothing retailer that releases new collections in limited quantities to encourage impulse purchases and drive sales without relying on discounts.

57 videos41 creators

Why it worked

The post leverages the 'new in' trend, which taps into the audience's desire for fresh, seasonal fashion inspiration, presented in a simple, highly swipeable format.

Summary

A slideshow showcasing various new clothing items available at Zara for the autumn season. The creator highlights specific pieces like barrel jeans, sweater sets, and jackets, expressing personal approval for each.

Structure

1Introduction to Zara new arrivals
2Showcase of a plaid jacket and dress
3Highlighting the barrel jeans
4Displaying a sweater set and a black jacket

Original caption

Zara in autumn is sooo good🍂 #zaranewin #zara #newinzara #zarahaul #newin

More from @ell_turner

Product placement

Zara: (a) ACTS — the creator showcases specific clothing items from the store, demonstrating their aesthetic and fit, which makes the store's current collection desirable. Removing the brand name would change the video from a Zara-specific haul to a generic clothing showcase.

On-screen text

ZARA new in wowwww loved her the perfect barrel jeans need loved this coord! had to buy, love the shoulder pads another cute coord love this new sweater set perf so nice for autumn!!